Motivating landowners to recruit neighbors for private land conservation.

ABSTRACT: Encouraging motivated landowners to not only engage in conservation action on their own property but also to recruit others may enhance effectiveness of conservation on private lands. Landowners may only engage in such recruitment if they believe their neighbors care about the conservation issue, will positively respond to their conservation efforts, and are likely to take action for the conservation cause. We designed a series of microinterventions that can be added to community meetings to change these beliefs to encourage landowner engagement in recruitment of others. The microinterventions included neighbor discussion, public commitment making, collective goal setting, and increased observability of contributions to the conservation cause. In a field experiment, we tested whether addin

SUBMITTER: Niemiec RM 

PROVIDER: S-EPMC6850448 | biostudies-literature | 2019 Aug

REPOSITORIES: biostudies-literature