Adoption of Individual Flood Damage Mitigation Measures in New York City: An Extension of Protection Motivation Theory.

ABSTRACT: This study offers insights into factors of influence on the implementation of flood damage mitigation measures by more than 1,000 homeowners who live in flood-prone areas in New York City. Our theoretical basis for explaining flood preparedness decisions is protection motivation theory, which we extend using a variety of other variables that can have an important influence on individual decision making under risk, such as risk attitudes, time preferences, social norms, trust, and local flood risk management policies. Our results in relation to our main hypothesis are as follows. Individuals who live in high flood risk zones take more flood-proofing measures in their home than individuals in low-risk zones, which suggests the former group has a high threat appraisal. With regard to coping a

SUBMITTER: Botzen WJW 

PROVIDER: S-EPMC6850606 | biostudies-literature | 2019 Oct

REPOSITORIES: biostudies-literature