Applying a whole systems lens to the general practice crisis: cross-sectional survey looking at usage of community pharmacy services in England by patients with long-term respiratory conditions.

ABSTRACT: OBJECTIVE:UK policy initiatives aiming to extend community pharmacy services to moderate patient demands and to reduce general practitioners' (GPs) workload have had limited success. This study used marketing theory to identify factors that could influence patients to make better use of community pharmacies within the primary care pathway. DESIGN:Cross-sectional postal survey design applying the '7Ps marketing mix' ('product', 'price', 'place', 'promotion', 'people', 'process' and 'physical evidence'). SETTING:Greater Manchester, England. PARTICIPANTS:Patients with asthma or chronic obstructive pulmonary disease registered at two GP practices. PRIMARY OUTCOME:Patient preference for community pharmacy services. RESULTS:The response rate was 29% (289/1003). Most respondents preferred to use

SUBMITTER: Hindi AMK 

PROVIDER: S-EPMC6858221 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature