Perspectives and reflections on the practice of behaviour change communication for infant and young child feeding.

ABSTRACT: Behaviour change communication (BCC) is a critical component of infant and young child feeding (IYCF) interventions. In this study we asked BCC practitioners working in low- and middle-income countries to participate in an examination of BCC practice. We focus here on results of their personal reflections related to larger issues of practice. We used a combination of iterative triangulation and snowball sampling procedures to obtain a sample of 29 BCC professionals. Major themes include (1) participants using tools and guidelines to structure their work, and many consider their organisation's tools to be their most important contribution to the field; (2) they value research to facilitate programme design and implementation; (3) half felt research needed to increase; (4) they have a strong

SUBMITTER: Pelto GH 

PROVIDER: S-EPMC6860084 | biostudies-literature | 2016 Apr

REPOSITORIES: biostudies-literature