Reducing speeding in web surveys by providing immediate feedback.

ABSTRACT: It is well known that some survey respondents reduce the effort they invest in answering questions by taking mental shortcuts - survey satisficing. This is a concern because such shortcuts can reduce the quality of responses and, potentially, the accuracy of survey estimates. This article explores "speeding," an extreme type of satisficing, which we define as answering so quickly that respondents could not have given much, if any, thought to their answers. To reduce speeding among online respondents we implemented an interactive prompting technique. When respondents answered faster than a minimal response time threshold, they received a message encouraging them to answer carefully and take their time. Across six web survey experiments, this prompting technique reduced speeding on subsequen

SUBMITTER: Conrad FG 

PROVIDER: S-EPMC6863515 | biostudies-literature | 2017 Apr

REPOSITORIES: biostudies-literature