Head Movement Synchrony and Idea Generation Interference - Investigating Background Music Effects on Group Creativity.

ABSTRACT: Previous studies have indicated that divergent idea integration is an effective way to foster extraordinary creativity in groups. This study posits that background music (BGM) may aid in eliciting this phenomenon. Here to describe the effectiveness of BGM on group creativity, we hypothesized and suggested different mechanisms that genre and valence attributes of BGM would lead to extraordinary creativity. The temporal co-ordination of head movement synchrony (HMS) was investigated as a non-verbal cue and we found significant HMS response levels to idea generation. While the HMS as response did not depend on the quality of the prior ideas; it led to higher divergence and originality in the successively generated ideas. Results of this study showed the dominant contribution of upbeat positiv

SUBMITTER: Hosseini S 

PROVIDER: S-EPMC6873777 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature