US Centers for Disease Control and Prevention's HEADS UP Branding and Evaluation Process.

ABSTRACT:

Background

For 15 years, the US Centers for Disease Control and Prevention's (CDC) HEADS UP education campaign has focused on increasing awareness of concussion among children to reduce adverse outcomes from this injury.

Objective

To keep pace with the rapid expansion in media coverage, research, state laws and education efforts on concussion, the CDC embarked on a comprehensive evaluation effort to assess the campaign's brand.

Method

The CDC conducted a multi-step process to evaluate HEADS UP. This included surveying partner organisations and focus groups targeting key audiences.

Results

The analysis demonstrated that most (70%) partner organisations have used the materials for 4 years or longer and more than half (51%) found the materials very u

SUBMITTER: Waltzman D 

PROVIDER: S-EPMC6876128 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature