Active cannabis marketing and adolescent past-year cannabis use.

ABSTRACT:

Methods

Data are from an online survey of 482 adolescents (aged 15-19 years) living in states with legalized retail cannabis. Youth were asked about their engagement with cannabis promotions, including whether they liked/followed cannabis businesses on social media (Facebook, Twitter, and Instagram), had a favorite cannabis brand, or could see themselves owning/wearing a cannabis-branded product. Youth also self-reported cannabis use in the past year. We used logistic regression with a Bonferroni correction to compare the odds of cannabis use among youth with different levels of engagement with cannabis promotions and brands after controlling for demographics.

Results

After adjusting for several possible confounders, youth who liked or followed a cannabis business on at leas

SUBMITTER: Trangenstein PJ 

PROVIDER: S-EPMC6878135 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature