Public Opinions on Using Social Media Content to Identify Users With Depression and Target Mental Health Care Advertising: Mixed Methods Survey.

ABSTRACT: BACKGROUND:Depression is a common disorder that still remains underdiagnosed and undertreated in the UK National Health Service. Charities and voluntary organizations offer mental health services, but they are still struggling to promote these services to the individuals who need them. By analyzing social media (SM) content using machine learning techniques, it may be possible to identify which SM users are currently experiencing low mood, thus enabling the targeted advertising of mental health services to the individuals who would benefit from them. OBJECTIVE:This study aimed to understand SM users' opinions of analysis of SM content for depression and targeted advertising on SM for mental health services. METHODS:A Web-based, mixed methods, cross-sectional survey was administered to SM u

SUBMITTER: Ford E 

PROVIDER: S-EPMC6881781 | biostudies-literature | 2019 Nov

REPOSITORIES: biostudies-literature