Development and Pretesting of Risk-Based Mobile Multimedia Message Content for Young Adult Hookah Use.

ABSTRACT: Background. Hookah is one of the most commonly used tobacco products among U.S. young adults due in part to widespread misperceptions that it is not harmful or addictive. There is growing evidence that hookah tobacco is associated with health harms and can lead to addiction. Research on interventions to address these misperceptions by communicating the harms and addictiveness of hookah use is needed. Aims. This study developed and pretested mobile multimedia message service (MMS) message content communicating the risks of hookah tobacco use to young adult hookah smokers. Method. Message content, delivery, and pretesting were tailored to participants' risk beliefs, hookah use frequency, and responses to simulated text message prompts. Participants viewed 4 of 12 core MM

SUBMITTER: Johnson AC 

PROVIDER: S-EPMC6886357 | biostudies-literature | 2019 Dec

REPOSITORIES: biostudies-literature