Performance and Material-Dependent Holistic Representation of Unconscious Thought: A Functional Magnetic Resonance Imaging Study.

ABSTRACT: Psychological research has demonstrated that humans can think unconsciously. Unconscious thought (UT) refers to cognitive or affective decision-related processes that occur beyond conscious awareness. UT processes are considered more effective in complex decision-making than conscious thought (CT). In addition, holistic representation plays a key role in UT and consists of a multimodal, value-related cognitive process. While the neural correlates of UT have recently been investigated, the holistic representation hypothesis of UT has not been confirmed. Therefore, in the present study, we aimed to further evaluate this hypothesis by utilizing two UT tasks (person and consumer-product evaluations) in conjunction with an improved functional magnetic resonance imaging (fMRI) experimental proto

SUBMITTER: Kageyama T 

PROVIDER: S-EPMC6908964 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature