Youth's Perceptions of E-cigarette Advertisements with Cessation Claims.

ABSTRACT:

Objectives

E-cigarettes are not FDA-approved smoking cessation aids. Nevertheless, content analyses have shown that e-cigarette companies make claims about cessation efficacy. Some advertisements are explicit (directly mentioning their product can help smokers quit or stop smoking), while others are implicit (not containing cessation-related language, but implying cessation efficacy through subtle wording and imagery). This is the first study to examine directly how adolescents and young adults (AYAs) perceived these ads, and specifically whether they identify the cessation claims in e-cigarette advertisements.

Methods

248 AYAs in California viewed 4 e-cigarette advertisements with cessation claims, then selected claims made by each advertisement. Descriptive statistics and

SUBMITTER: Kim M 

PROVIDER: S-EPMC6910223 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature