Identifying the Most Autonomy-Supportive Message Frame in Digital Health Communication: A 2x2 Between-Subjects Experiment.

ABSTRACT: BACKGROUND:The effectiveness of digital health communication may be increased by enhancing autonomy supportiveness. OBJECTIVE:This study aimed to identify the most autonomy-supportive message frame within an intervention for increasing vegetable intake by testing the effect of the following 2 strategies: (1) using autonomy-supportive language and (2) providing choice. METHODS:A Web-based 2 (autonomy-supportive vs controlling language)×2 (choice vs no choice) experiment was conducted among 526 participants, recruited via a research panel. The main outcome measures were perceived autonomy support (measured using the Virtual Care Climate Questionnaire, answered with scores 1 to 5), perceived relevance (measured with one question, answered with scores 1 to 5), and overall evaluation of the int

SUBMITTER: Smit ES 

PROVIDER: S-EPMC6914245 | biostudies-literature | 2019 Oct

REPOSITORIES: biostudies-literature