Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity.

ABSTRACT: Drawn on means-end theory and relationalism, this study investigates the impact of 3D printed branded accessories' design perception on consumer-based brand equity (CBBE). In addition, how experiential value mediates the relationship between product design perception and CBBE. Based on a random sampling approach, the present study collected 535 3D printed branded accessories users' responses through social media (WeChat). The data were analyzed through partial least squares, structural equation modeling (PLS-SEM) approach, smart PLS-3. The results reveal that two dimensions of design perception (functional and kinesthetic) have a significant impact on CBBE. However, design perception (visual) has failed to impact significantly on CBBE. The experiential value significantly mediates the rela

SUBMITTER: Meng Y 

PROVIDER: S-EPMC6914854 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature