Point-of-Sale Marketing in Recreational Marijuana Dispensaries Around California Schools.

ABSTRACT:

Purpose

After marijuana commercialization, the presence of recreational marijuana dispensaries (RMDs) was rapidly increasing. The point-of-sale marketing poses concerns about children's exposure. This study examined advertising and promotions that potentially appeal to children and access restrictions in RMDs around California schools.

Methods

This was a cross-sectional and observational study conducted from June to September 2018. Trained fieldworkers audited retail environments in 163 RMDs in closest proximity to 333 randomly sampled public schools in California.

Results

About 44% of schools had RMDs located within 3 miles. Regarding interior marketing, 74% of RMDs had at least one instance of child-appealing products, packages, paraphernalia, or advertisements. RMD

SUBMITTER: Cao Y 

PROVIDER: S-EPMC6930340 | biostudies-literature | 2020 Jan

REPOSITORIES: biostudies-literature