Predictors of User Engagement With Facebook Posts Generated by a National Sample of Lesbian, Gay, Bisexual, Transgender, and Queer Community Centers in the United States: Content Analysis.

ABSTRACT:

Background

Lesbian, gay, bisexual, transgender, and queer (LGBTQ) community centers remain important venues for reaching and providing crucial health and social services to LGBTQ individuals in the United States. These organizations commonly use Facebook to reach their target audiences, but little is known about factors associated with user engagement with their social media presence.

Objective

This study aimed to identify factors associated with engagement with Facebook content generated by LGBTQ community centers in the United States.

Methods

Content generated by LGBTQ community centers in 2017 was downloaded using Facebook's application programming interface. Posts were classified by their content and sentiment. Correlates of user engagement were identified using n

SUBMITTER: Goedel WC 

PROVIDER: S-EPMC7013651 | biostudies-literature | 2020 Jan

REPOSITORIES: biostudies-literature