Parents' Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy.

ABSTRACT: Salt intakes in Latin America currently double the World Health Organization's recommendation of 5 g/day. Various strategies to reduce the population's salt consumption, such as raising awareness using social marketing, have been recommended. This study identified parents' perceptions of salt consumption to inform a social marketing strategy focused on urban areas in Peru. Using a sequential exploratory methods design, parents of pre-school children, of high and low socioeconomic status, provided qualitative data in the form of interviews and focus groups. Following this, quantitative data was obtained via questionnaires, which were sent to all parents. The information was analyzed jointly. 296 people (mean age 35.4, 82% women) participated, 64 in the qualitative and 232 in the quantitativ

SUBMITTER: Ponce-Lucero V 

PROVIDER: S-EPMC7019816 | biostudies-literature | 2020 Jan

REPOSITORIES: biostudies-literature