Higher negative emotions in response to cigarette pictorial warning labels predict higher quit intentions among smokers.

ABSTRACT:

Background

Cigarette pictorial warning labels (PWLs) could produce stronger quit intentions than text-only warning labels (TWLs) due to greater emotional arousal. Yet, it remains unclear whether PWLs that elicit different levels of emotions produce different outcomes. To better understand the role of negative emotions in the effects of PWLs, this study developed two sets of PWLs arousing different emotional levels (high vs low) but equally high on informativeness and compared them to each other and to the current TWLs.

Methods

Adult US smokers (n=1503) were randomised to view nine high-emotion-arousing or low-emotion-arousing PWLs or TWLs. After each label, participants reported the negative emotions they felt while looking at the label. After seeing all the labels, particip

SUBMITTER: Li Y 

PROVIDER: S-EPMC7024028 | biostudies-literature | 2020 Sep

REPOSITORIES: biostudies-literature