Empirical evidence for intransitivity in consumer preferences.

ABSTRACT: The present paper addresses one of the most important assumptions in consumer preference patterns: transitivity. This assumption states that, logically, selections between goods are rational because of the transitivity statement, which posits that people always prefer goods in the following order: A is preferred to B, and B is preferred to C, so A is preferred to C. With the aim of proving this principle's validity, we conducted an experiment with 70 subjects and probed their preferences in relation to edible and nonedible goods. We used a survey methodology, which allowed us to analyze three distinct situations: 1) individuals faced with goods choices without restrictions; 2) individuals facing budget restrictions and price changes; and 3) individuals faced with decreased disposable incom

SUBMITTER: Guadalupe-Lanas J 

PROVIDER: S-EPMC7058914 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature