Randomised controlled trial of a theory-based intervention to prompt front-line staff to take up the seasonal influenza vaccine.

ABSTRACT:

Objective

To evaluate the effectiveness of reminder letters informed by social normative theory (a type of 'nudge theory') on uptake of seasonal influenza vaccination by front-line hospital staff.

Design

Individually randomised controlled trial.

Setting

A large acute care hospital in England.

Participants

Front-line staff employed by the hospital (n=7540) were randomly allocated to one of four reminder types in a factorial design.

Interventions

The standard letter included only general information directing the staff to take up the vaccine. A second letter highlighted a type of social norm based on peer comparisons. A third letter highlighted a type of social norm based on an appeal to authority. A fourth letter included a combination of the social norms

SUBMITTER: Schmidtke KA 

PROVIDER: S-EPMC7061920 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature