Is healthy eating too expensive?: How low-income parents evaluate the cost of food.

ABSTRACT: Debates about whether a healthy diet is affordable often overlook how low-income consumers themselves evaluate food cost. This question is relevant to explaining food choices and measuring food prices. Drawing on interviews with 49 low-income primary caregivers and grocery-shopping observations with 34 of these interviewees, I find that respondents judge food cost in two ways: 1) absolute judgments, or assessments of whether a food covers a family's needs with scarce resources and 2) relative judgments, or interpretations of price relative to another food that frames an item as affordable or pricey by contrast. Absolute judgments reflect actual expenditures, including not just the sticker price, but also four underappreciated monetary costs. These underappreciated costs stem from food wast

SUBMITTER: Daniel C 

PROVIDER: S-EPMC7065490 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature