Exposure to Food and Beverage Advertising on Television among Canadian Adolescents, 2011 to 2016.

ABSTRACT: Adolescents represent a key audience for food advertisers, however there is little evidence of adolescent exposure to food marketing in Canada. This study examined trends in Canadian adolescents' exposure to food advertising on television. To do so, data on 19 food categories were licensed from Nielsen Media Research for May 2011, 2013, and 2016 for the broadcasting market of Toronto, Canada. The average number of advertisements viewed by adolescents aged 12-17 years on 31 television stations during the month of May each year was estimated using television ratings data. Findings revealed that between May 2011 and May 2016, the total number of food advertisements aired on all television stations increased by 4%, while adolescents' average exposure to food advertising decreased by 31%, going

SUBMITTER: Czoli CD 

PROVIDER: S-EPMC7071192 | biostudies-literature | 2020 Feb

REPOSITORIES: biostudies-literature