Uncovering the moral heuristics of altruism: A philosophical scale.

ABSTRACT: Extant research suggests that individuals employ traditional moral heuristics to support their observed altruistic behavior; yet findings have largely been limited to inductive extrapolation and rely on relatively few traditional frames in so doing, namely, deontology in organizational behavior and virtue theory in law and economics. Given that these and competing moral frames such as utilitarianism can manifest as identical behavior, we develop a moral framing instrument-the Philosophical Moral-Framing Measure (PMFM)-to expand and distinguish traditional frames associated and disassociated with observed altruistic behavior. The validation of our instrument based on 1015 subjects in 3 separate real stakes scenarios indicates that heuristic forms of deontology, virtue-theory, and utilitaria

SUBMITTER: Friedland J 

PROVIDER: S-EPMC7089536 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature