The impact of health vs. non-health goals on individuals' lifestyle program choices: a discrete choice experiment approach.

ABSTRACT:

Background

Goals play an important role in the choices that individuals make. Yet, there is no clear approach of how to incorporate goals in discrete choice experiments. In this paper, we present such an approach and illustrate it in the context of lifestyle programs. Furthermore, we investigate how non-health vs. health goals affect individuals' choices via non-goal attributes.

Methods

We used an unlabeled discrete choice experiment about lifestyle programs based on two experimental conditions in which either a non-health goal (i.e., looking better) or a health goal (i.e., increasing life expectancy) was presented to respondents as a fixed attribute level for the goal attribute. Respondents were randomly distributed over the experimental conditions. Eventually, we used data

SUBMITTER: Benning TM 

PROVIDER: S-EPMC7106806 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature