A social marketing perspective of young adults' concepts of eating for health: is it a question of morality?

ABSTRACT:

Background

Poor dietary choices are a risk factor for non-communicable diseases. Young adults have low levels of engagement towards their health and may not see the importance in the adoption of healthy eating behaviours at this stage in their lives. Here we utilise social marketing principles, digital ethnography and online conversations to gain insights into young adults' attitudes and sentiments towards healthy eating.

Methods

Young Australian adults who use social media at least twice a day were recruited by a commercial field house. Using a mixture of methods, combining online polls, forums and conversations, participants (n = 195, 18-24 years old) engaged in facilitated discussions over an extended 4 week period about health and eating-related topics. Data were analyse

SUBMITTER: Brennan L 

PROVIDER: S-EPMC7106857 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature