Cross-country comparison of cigarette and vaping product marketing exposure and use: findings from 2016 ITC Four Country Smoking and Vaping Survey.

ABSTRACT:

Objective

To compare exposure to and use of certain cigarette and vaping product marketing among adult smokers and vapers in four countries with contrasting regulations-Australia (AU), Canada, England and the USA.

Data sources

Adult smokers and vapers (n=12 294) from the 2016 International Tobacco Control (ITC) Four Country Smoking and Vaping Survey (4CV1).

Analysis

Self-reported exposure to cigarette and vaping product advertising through point-of-sale, websites/social media, emails/texts, as well as exposure to and use of price offers were assessed for country differences using logistic regression models adjusted for multiple covariates.

Results

Reported exposure to cigarette advertising exposure at point-of-sale was higher in the USA (52.1%) than in AU, Cana

SUBMITTER: Cho YJ 

PROVIDER: S-EPMC7135957 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature