Hidden Communities of Practice in Social Media Groups: Mixed Methods Study.

ABSTRACT: BACKGROUND:Although most US mothers initiate breastfeeding, suboptimal breastfeeding rates still exist. Although breastfeeding is a complex process, social support has been linked with increases in positive breastfeeding outcomes. Recent technological advances, including the development of social networking sites, provide mothers with convenient access to a unique array of audiences from which to seek advice about parenting, including breastfeeding. However, little is known about how the use of the sites-specifically groups centered around breastfeeding-influences breastfeeding knowledge, attitudes, or behaviors. OBJECTIVE:This mixed methods study aimed to explore utilization of an existing probreastfeeding Facebook group and how utilization influences breastfeeding-related knowledge, atti

SUBMITTER: Skelton K 

PROVIDER: S-EPMC7139422 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature