Food and Beverage Advertising to Children and Adolescents on Television: A Baseline Study.

ABSTRACT: The progressive rise in Canadian child obesity has paralleled trends in unhealthy food consumption. Industry has contributed to these trends through aggressive food and beverage marketing in various media and child settings. This study aimed to assess the extent of food and beverage advertising on television in Canada and compare the frequency of food advertising broadcasted during programs targeted to preschoolers, children, adolescents and adults. Annual advertising from 2018 was drawn from publicly available television program logs. Food and beverage advertisement rates and frequencies were compared by, target age group, television station, month and food category, using linear regression modelling and chi-square tests, in SAS version 9.4. Rates of food and beverage advertising differed

SUBMITTER: Pinto A 

PROVIDER: S-EPMC7142724 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature