Effective methods for reactivating inactive blood donors: a stratified randomised controlled study.

ABSTRACT:

Background

Recruiting of sufficient numbers of donors of blood products is vital worldwide. In this study we assessed the efficacy and cost-effectiveness of telephone calls and SMS reminders for re-recruitment of inactive blood donors.

Methods

This single-centre, non-blinded, parallel randomised controlled trial in Guangzhou, China included 11,880 inactive blood donors whose last donation was between January 1 and June 30, 2014. The donors were randomly assigned to one of two intervention groups (telephone call or short message service [SMS] communications) or to a control group without intervention. SMS messages with altruistic appeal were adopted in the SMS group; in addition to altruistic appeal, reasons for deferral of blood donation were also asked in the telephone grou

SUBMITTER: Ou-Yang J 

PROVIDER: S-EPMC7147048 | biostudies-literature | 2020 Apr

REPOSITORIES: biostudies-literature