Consumer acceptance of personalised nutrition: The role of ambivalent feelings and eating context.

ABSTRACT: Providing dietary suggestions based on an individual's nutritional needs may contribute to the prevention of non-communicable dietary related diseases. Consumer acceptance is crucial for the success of these personalised nutrition services. The current study aims to build on previous studies by exploring whether ambivalent feelings and contextual factors could help to further explain consumers' usage intentions regarding personalised nutrition services. An online administered survey was conducted in December 2016 with a final sample of 797 participants in the Netherlands. Different models were tested and compared by means of structural equation modelling. The final model indicated that the result of weighing personalisation benefits and privacy risks (called the risk-benefit calculus) is p

SUBMITTER: Reinders MJ 

PROVIDER: S-EPMC7153894 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature