Effects of user behaviors on accumulation of social capital in an online social network.

ABSTRACT: The use of social network sites helps people to make and maintain social ties accumulating social capital, which is increasingly important for individual success. There is a wide variation in the amount and structure of online ties, and to some extent this variation is contingent on specific online user behaviors which are to date under-researched. In this work, we examine an entire city-bounded friendship network (N = 194,601) extracted from VK social network site to explore how specific online user behaviors are related to structural social capital in a network of geographically proximate ties. Social network analysis was used to evaluate individual social capital as a network asset, and multiple regression analysis-to determine and estimate the effects of online user behaviors on social

SUBMITTER: Rykov Y 

PROVIDER: S-EPMC7179923 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature