The confirmation and prevalence biases in visual search reflect separate underlying processes.

ABSTRACT: Research by Rajsic, Wilson, and Pratt (2015, 2017) suggests that people are biased to use a target-confirming strategy when performing simple visual search. In 3 experiments, we sought to determine whether another stubborn phenomenon in visual search, the low-prevalence effect (Wolfe, Horowitz, & Kenner, 2005), would modulate this confirmatory bias. We varied the reliability of the initial cue: For some people, targets usually occurred in the cued color (high prevalence). For others, targets rarely matched the cues (low prevalence). High cue-target prevalence exacerbated the confirmation bias, indexed via search response times (RTs) and eye-tracking measures. Surprisingly, given low cue-target prevalence, people remained biased to examine cue-colored letters, even though cue-colored target

SUBMITTER: Walenchok SC 

PROVIDER: S-EPMC7185152 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature