Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey.

ABSTRACT: This study presents the interacting phenomena of perceptions of tourist destination online content (TDOC) and tourists' behavioral intentions with a mediating role of tourists' satisfaction, which is as yet under-explored in hospitality and tourism research. A model based on three main constructs, namely TDOC (with sub-constructs of online information quality and user-friendly accessibility), satisfaction, and tourists' behavioral intentions [with sub-constructs of intentions to visit a tourist destination and electronic word-of-mouth (eWOM)], is presented to determine the growth of tourism business with the internet. Data were collected via a questionnaire-based survey from 413 tourists staying at hotels in Lahore city in Pakistan. Partial least square structural equation modeling was use

SUBMITTER: Majeed S 

PROVIDER: S-EPMC7186422 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature