The Buffering Effect of Health Care Provider Video Biographies When Viewed in Combination With Negative Reviews: "You Can't Fake Nice".

ABSTRACT: BACKGROUND:Patients seek information from numerous sources before choosing a primary care provider; two of the most popular sources are providers' own online biographies and patient rating websites. However, prior research has generally only examined how these sources influence patients' decisions in isolation. OBJECTIVE:This study aimed to determine how primary care providers' online biographies and online patient ratings interact to affect patients' decision making, especially in the face of negative reviews. METHODS:An 8-condition online experiment (n=866) was conducted, manipulating patient ratings and the timing of viewing a provider's online biographical video (pre- or postrating viewing). RESULTS:When participants were shown a short video introduction of a provider after reading pre

SUBMITTER: Perrault EK 

PROVIDER: S-EPMC7189248 | biostudies-literature | 2020 Apr

REPOSITORIES: biostudies-literature