Customer relationship management systems (CRMS) in the healthcare environment: A systematic literature review.

ABSTRACT: Customer relationship management (CRM) is an innovative technology that seeks to improve customer satisfaction, loyalty, and profitability by acquiring, developing, and maintaining effective customer relationships and interactions with stakeholders. Numerous researches on CRM have made significant progress in several areas such as telecommunications, banking, and manufacturing, but research specific to the healthcare environment is very limited. This systematic review aims to categorise, summarise, synthesise, and appraise the research on CRM in the healthcare environment, considering the absence of coherent and comprehensive scholarship of disparate data on CRM. Various databases were used to conduct a comprehensive search of studies that examine CRM in the healthcare environment (includi

SUBMITTER: Baashar Y 

PROVIDER: S-EPMC7194637 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature