Perception of Corporate Hypocrisy in China: The Roles of Corporate Social Responsibility Implementation and Communication.

ABSTRACT: In the past two decades, corporate hypocrisy has become a phenomenon that cannot be ignored in Corporate Social Responsibility (CSR) practice (Wagner et al., 2009) and has thus become a concern for management scholars (Cho and Lee, 2019). Using smartPLS, based on attribution theory, this paper takes 28 Chinese listed enterprises as examples to explore the influence of CSR motivation on its communication and implementation, as well as the impact of CSR implementation and promotion on consumers' perception of corporate hypocrisy. The research finds a negative correlation between value-driven motivation and corporate hypocrisy and a positive correlation of performance-driven motivation and stakeholder-driven motivation with corporate hypocrisy. The theoretical contribution of this paper is ma

SUBMITTER: Zhao Y 

PROVIDER: S-EPMC7212433 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature