Public Reactions to the Cigarette Control Regulation on a Chinese Microblogging Platform: Empirical Analysis.

ABSTRACT:

Background

On January 1, 2019, a new regulation on the control of smoking in public places was officially implemented in Hangzhou, China. On the day of the implementation, a large number of Chinese media reported the contents of the regulation on the microblog platform Weibo, causing a strong response from and heated discussion among netizens.

Objective

This study aimed to conduct a content and network analysis to examine topics and patterns in the social media response to the new regulation.

Methods

We analyzed all microblogs on Weibo that mentioned and explained the regulation in the first 8 days following the implementation. We conducted a content analysis on these microblogs and used social network visualization and descriptive statistics to identify key users and

SUBMITTER: Wen W 

PROVIDER: S-EPMC7215491 | biostudies-literature | 2020 Apr

REPOSITORIES: biostudies-literature