Comparison of a Collective Intelligence Tailored Messaging System on Smoking Cessation Between African American and White People Who Smoke: Quasi-Experimental Design.

ABSTRACT:

Background

The Patient Experience Recommender System for Persuasive Communication Tailoring (PERSPeCT) is a machine learning recommender system with a database of messages to motivate smoking cessation. PERSPeCT uses the collective intelligence of users (ie, preferences and feedback) and demographic and smoking profiles to select motivating messages. PERSPeCT may be more beneficial for tailoring content to minority groups influenced by complex, personally relevant factors.

Objective

The objective of this study was to describe and evaluate the use of PERSPeCT in African American people who smoke compared with white people who smoke.

Methods

Using a quasi-experimental design, we compared African American people who smoke with a historical cohort of white people who smok

SUBMITTER: Faro JM 

PROVIDER: S-EPMC7215495 | biostudies-literature | 2020 Apr

REPOSITORIES: biostudies-literature