Factors Associated With Increased Dissemination of Positive Mental Health Messaging On Social Media.

ABSTRACT: Background: The dissemination of positive messages about mental health is a key goal of organizations and individuals. Aims: Our aim was to examine factors that predict increased dissemination of such messages. Method: We analyzed 10,998 positive messages authored on Twitter and studied factors associated with messages that are shared (re-tweeted) using logistic regression. Characteristics of the account, message, linguistic style, sentiment, and topic were examined. Results: Less than one third of positive messages (31.7%) were shared at least once. In adjusted models, accounts that posted a greater number of messages were less likely to have any single message shared. Messages about military-related topics were 60% more likely to be shared (adjusted odds ratio

SUBMITTER: Sumner SA 

PROVIDER: S-EPMC7217348 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature