Nutritional Content, Labelling and Marketing of Breakfast Cereals on the Belgian Market and Their Reformulation in Anticipation of the Implementation of the Nutri-Score Front-Of-Pack Labelling System.

ABSTRACT: Breakfast cereals are frequently consumed in Belgium, especially among children. We investigated the nutritional content, labelling and marketing of breakfast cereals and the changes in nutrient content and reformulation in anticipation of the implementation of the Nutri-Score front-of-pack label. Pictures were taken of cereal packages. The WHO-Europe nutrient profiling tool was used to classify cereals into 'permitted'/'not-permitted' to be marketed to children, while the nutritional quality was assessed using Nutri-Score. The proportion of cereals with nutrition and health claims and/or promotional characters on the front-of-pack was compared between permitted and not-permitted cereals and between different Nutriscore categories using Chi-squared tests. The average nutrient contents per

SUBMITTER: Vermote M 

PROVIDER: S-EPMC7230794 | biostudies-literature | 2020 Mar

REPOSITORIES: biostudies-literature