Blink Rate Patterns Provide a Reliable Measure of Individual Engagement with Scene Content.

ABSTRACT: Eye-blinking has emerged as a promising means of measuring viewer engagement with visual content. This method capitalizes on the fact that although we remain largely unaware of our eye-blinking in everyday situations, eye-blinks are inhibited at precise moments in time so as to minimize the loss of visual information that occurs during a blink. Probabilistically, the more important the visual information is to the viewer, the more likely he or she will be to inhibit blinking. In the present study, viewer engagement was experimentally manipulated in order to: (1) replicate past studies suggesting that a group of viewers will blink less often when watching content that they perceive as more important or relevant; (2) test the reliability of the measure by investigating constraints on the tim

SUBMITTER: Ranti C 

PROVIDER: S-EPMC7237680 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature