Measuring the Outreach Efforts of Public Health Authorities and the Public Response on Facebook During the COVID-19 Pandemic in Early 2020: Cross-Country Comparison.

ABSTRACT:

Background

The coronavirus disease (COVID-19) pandemic presents one of the most challenging global crises at the dawn of a new decade. Public health authorities (PHAs) are increasingly adopting the use of social media such as Facebook to rapidly communicate and disseminate pandemic response measures to the public. Understanding of communication strategies across different PHAs and examining the public response on the social media landscapes can help improve practices for disseminating information to the public.

Objective

This study aims to examine COVID-19-related outreach efforts of PHAs in Singapore, the United States, and England, and the corresponding public response to these outreach efforts on Facebook.

Methods

Posts and comments from the Facebook pages of the M

SUBMITTER: Sesagiri Raamkumar A 

PROVIDER: S-EPMC7238862 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature