Measuring relative opinion from location-based social media: A case study of the 2016 U.S. presidential election.

ABSTRACT: Social media has become an emerging alternative to opinion polls for public opinion collection, while it is still posing many challenges as a passive data source, such as structurelessness, quantifiability, and representativeness. Social media data with geotags provide new opportunities to unveil the geographic locations of users expressing their opinions. This paper aims to answer two questions: 1) whether quantifiable measurement of public opinion can be obtained from social media and 2) whether it can produce better or complementary measures compared to opinion polls. This research proposes a novel approach to measure the relative opinion of Twitter users towards public issues in order to accommodate more complex opinion structures and take advantage of the geography pertaining to the p

SUBMITTER: Gong Z 

PROVIDER: S-EPMC7244148 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature