The Effect of a Priest-Led Intervention on the Choice and Preference of Soda Beverages: A Cluster-Randomized Controlled Trial in Catholic Parishes.

ABSTRACT:

Background

Latin America ranks among the regions with the highest level of intake of sugary beverages in the world. Innovative strategies to reduce the consumption of sugary drinks are necessary.

Purpose

Evaluate the effect of a one-off priest-led intervention on the choice and preference of soda beverages.

Methods

We conducted a pragmatic cluster-randomized trial in Catholic parishes, paired by number of attendees, in Chimbote, Peru between March and June of 2017. The priest-led intervention, a short message about the importance of protecting one's health, was delivered during the mass. The primary outcome was the proportion of individuals that choose a bottle of soda instead of a bottle of water immediately after the service. Cluster-level estimates were used to com

SUBMITTER: Miranda JJ 

PROVIDER: S-EPMC7246257 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature