Trends in tobacco, alcohol and branded fast-food imagery in Bollywood films, 1994-2013.

ABSTRACT: BACKGROUND AND AIMS:Exposure to tobacco, alcohol and fast-food use in films is associated with initiation of these behaviours. India is the world's largest film producer, but the extent of such imagery in Bollywood (Hindi cinema) films is unclear. We therefore aimed to describe the extent of and trends in tobacco, alcohol and fast-food imagery in Bollywood films, between 1994-2013. METHODS:For the 15 top-grossing films each year between 1994-2013, the number of five-minute intervals containing product images were determined separately for tobacco, alcohol and fast-food. Both the proportion of films containing at least one image occurrence, and occurrences per film, were described overall and by year. Negative binomial regression described associations between film rating and occurrences/fi

SUBMITTER: McKay AJ 

PROVIDER: S-EPMC7259671 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature