Online Impact and Presence of a Specialized Social Media Team for the Journal of Neurosurgery: Descriptive Analysis.

ABSTRACT: BACKGROUND:Social media use continues to gain momentum in academic neurosurgery. To increase journal impact and broaden engagement, many scholarly publications have turned to social media to disseminate research. The Journal of Neurosurgery Publishing Group (JNSPG) established a dedicated, specialized social media team (SMT) in November 2016 to provide targeted improvement in digital outreach. OBJECTIVE:The goal of this study was to examine the impact of the JNSPG SMT as measured by increased engagement. METHODS:We analyzed various metrics, including impressions, engagements, retweets, likes, profile clicks, and URL clicks, from consecutive social media posts from the JNSPG's Twitter and Facebook platforms between February 1, 2015 and February 28, 2019. Standard descriptive statistics were

SUBMITTER: Linzey JR 

PROVIDER: S-EPMC7267990 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature