One Social Media Company to Rule Them All: Associations Between Use of Facebook-Owned Social Media Platforms, Sociodemographic Characteristics, and the Big Five Personality Traits.

ABSTRACT: Currently, 2.7 billion people use at least one of the Facebook-owned social media platforms - Facebook, WhatsApp, and Instagram. Previous research investigating individual differences between users and non-users of these platforms has typically focused on one platform. However, individuals typically use a combination of Facebook-owned platforms. Therefore, we aim (1) to identify the relative prevalence of different patterns of social media use, and (2) to evaluate potential between-group differences in the distributions of age, gender, education, and Big Five personality traits. Data collection was performed using a cross-sectional design. Specifically, we administered a survey assessing participants' demographic variables, current use of Facebook-owned platforms, and Big Five personality

SUBMITTER: Marengo D 

PROVIDER: S-EPMC7273309 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature