The Taste of Emotion: Metaphoric Association Between Taste Words and Emotion/Emotion-Laden Words.

ABSTRACT: According to the Conceptual Metaphor Theory, abstract concepts can be metaphorically associated with more concrete, physically embodied concepts, such as gustatory experience. Studies on taste-emotion metaphoric association reported that people associate love with sweet, jealousy with sour and bitter, and sadness with bitter. However, few studies have systematically examined the metaphoric association between taste and words referred to emotion (e.g., "sad") or emotion-laden concepts (e.g., "funeral"). In the current four studies (total N = 357), we examined this metaphoric association by having participants come up with a taste word when reading an emotion and emotion-laden word (Study 1-explicit association of taste words-to-emotion/emotion-laden words), come up with an emotion wo

SUBMITTER: Zhou Y 

PROVIDER: S-EPMC7290244 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature