The package as a weapon of influence: Changes to cigarette packaging design as a function of regulatory changes in Canada.

ABSTRACT:

Introduction

Given existing regulations that ban the tobacco industry from engaging in traditional forms of advertising and require warning labels on cigarette packaging, we suggest that one response on the part of tobacco manufacturers has been to make alterations to design elements of cigarette packages themselves. The current research seeks to examine how cigarette manufacturers have altered elements of cigarette packaging in response to regulatory changes by the Government of Canada in 2011, which increased health warning sizes on cigarette packages from 50% of the principal display surface to 75%.

Methods

Cigarette packages (n=1689) that had been on the market in Canada in the period 2001-2017 were examined and coded for package design elements including package innovat

SUBMITTER: Wade WS 

PROVIDER: S-EPMC7291918 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature