Mental illness stigma after a decade of Time to Change England: inequalities as targets for further improvement.

ABSTRACT:

Background

England's Time to Change programme to reduce mental health-related stigma and discrimination included a social marketing campaign using traditional and social media, and targeted middle-income groups aged 25-45 between 2009 and 2016. From 2017, the same age group on low to middle incomes were targeted, and the content focused on men's mental health, by changing the advertising and adapting the 'key messages'. This study investigates changes in stigma-related public knowledge, attitudes and desire for social distance in England since Time to Change began in 2008-19 and for 2017-19.

Methods

Using data from a face-to-face survey of a nationally representative quota sample of adults for England, we evaluated longitudinal trends in outcomes with regression analyses and

SUBMITTER: Henderson C 

PROVIDER: S-EPMC7292343 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature